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Deep Within Earth
Carbon exists deep within the Earth's mantle under extremely high pressure and temperature.
THE WORLD OF DIAMONDS
Discover the Extraordinary
From their remarkable origins to the details that determine their beauty, discover everything you need to know about diamonds.
WHAT IS A DIAMOND?
Nature's Most Remarkable Creation
A diamond is a crystalline form of carbon formed under extraordinary conditions deep within the Earth. Its unique crystal structure gives it exceptional hardness and the ability to interact with light in extraordinary ways.
Every diamond is different. Its proportions, color, clarity and weight combine to create an individual character that makes each stone unique.
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Natural Crystal
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Exceptional Hardness
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Unique Brilliance
A JOURNEY MILLIONS OF YEARS IN THE MAKING
How Diamonds Are Formed
Natural diamonds form under extraordinary conditions deep beneath the Earth's surface and can take immense amounts of time to reach the surface.
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Extreme Conditions
Intense pressure and heat allow carbon atoms to arrange themselves into the distinctive diamond crystal structure.
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Journey to the Surface
Volcanic activity transports diamond-bearing rocks toward the Earth's surface.
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Discovery
Once discovered, rough diamonds are carefully evaluated before being cut and polished.
UNDERSTANDING YOUR OPTIONS
Natural vs Lab-Grown Diamonds
Both natural and laboratory-grown diamonds are made of crystallized carbon. Understanding their origins can help you make an informed choice.
OPTION 01
Natural Diamonds
Natural diamonds formed through geological processes deep within the Earth over very long periods of time.
- Naturally formed
- Geological origin
- Each stone is unique
- Available with certification
OPTION 02
Lab-Grown Diamonds
Laboratory-grown diamonds are created using advanced technology that reproduces the conditions required for diamond formation.
- Created in a laboratory
- Crystallized carbon
- Similar physical properties
- Available with certification
KNOW YOUR DIAMOND
Understanding Diamond Anatomy
A polished diamond is made up of several carefully proportioned areas, each playing an important role in how the stone interacts with light.
Table
The largest facet on the top of a polished diamond.
Crown
The upper section between the table and girdle.
Girdle
The outer edge separating the crown from the pavilion.
Pavilion
The lower portion of the diamond extending toward the culet.
Culet
The small facet or point at the bottom of the diamond.
DIAMOND QUALITY
Explore the 4Cs
The Four Cs
FIND YOUR STYLE
Explore Diamond Shapes
The shape of a diamond influences its personality, proportions and overall visual character.
DIAMOND QUESTIONS
View All FAQs
Frequently Asked Questions
What are the 4Cs of a diamond?
The 4Cs are Cut, Color, Clarity and Carat. Together they describe key characteristics of a diamond.
What is the difference between diamond shape and diamond cut?
Shape refers to the outline or form of a diamond, while cut refers to how well a diamond's facets interact with light.
Why is diamond certification important?
A grading report provides an independent assessment of important characteristics of a diamond.
How should I care for my diamond jewellery?
Regular gentle cleaning, safe storage and periodic professional inspection can help maintain your jewellery.
CONTINUE YOUR JOURNEY
Discover the Beauty of Diamonds
Explore our complete diamond guides and discover jewellery designed around exceptional stones.